Branding studiochartreuse has been a project in the making for many years now. After 16 years in the design industry, it was definitely past due to put an identity and web presence together.
I choose ‘chartreuse’ because this colour has followed me for quite some time. For many years I’ve been drawn to its tranquility and vibrancy. Chartreuse manages to find itself in many places throughout my home. It is neither feminine nor masculine, and a little-known fact is that chartreuse is the most visible colour for humans.
Helvetica Neue is a recent favourite, and pairing the ultra lightweight with the stylized ‘S’ and ‘C’ fit well with the open and modern look I am drawn to when designing.
Venturing into ‘WordPress’ for my website has been both challenging and rewarding. Once I’d moved passed what seemed like an impossible learning curve, understanding the css, php and hex colours are now something I feel very comfortable with. For someone who is fearful of ‘math’ and especially ‘code’, it’s definitely a contrast to the visual realm I usually work in.
I’m looking forward to the interesting projects in years ahead with ‘studiochartreuse’. A brand that I finally settled into.